Build your Network

March 16, 2021
6:00 PM - 7:30 PM

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Zoom link to be provided prior to event


Networking Skills and Experience

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Join us and Build your Network 

After a year of working remotely, have you done everything you could have and should have to advance your career?
The days of networking breakfasts and cocktails may have taken a pause, but in some ways it has never been easier to build solid connections. Need a few tips and tricks for making the most of your network and continuing to advance your career? Join the conversation.


6:00 - 6:15pm Informal Networking and Meet the Speakers
6:15 - 7:15pm Networking Panel & Activities
7:15 - 7:30 Your Questions & Answers 

Speakers Include:


Jennifer Willey CEO Wet Cement & Sr. Director Business Development, The Trade Desk


Anne O'Brien, VP Business Development, Health Union, LLC & Alliance for Women in Media Board Member and Past President


Hear a Voice, Have a Voice


Continuing the Buzz Words & Bubbly Tradition

Pandemic Style

A global pandemic didn't stop the AWM team from their annual Buzz Words event. Sadly, the event had to drop the "Bubbly" portion of evening, but we are hoping to toast our members in person before the year is over. In the meantime, we received some great ideas and insights from a dynamic panel. See the blog and our top 10 buzz words for 2021 here

Jane Lacher - Moderator; EVP, Managing Director, Investment & Strategy Zenith Media
Rachel Bien, SVP Integrated Strategy & Digital Investment, Zenith Media
Yerddy M. Lanfranco, VP Marketing Sciences, Kinesso
Amy Lanzi, EVP Commerce Practice Lead, Publicis Groupe
Marla Newman, Executive Vice President, Digital Sales, Meredith Corporation


The Price of Distraction on "It's about me Monday"

Successful women appreciate the value of setting aside time for themselves and their priorities. On a recent Monday the Alliance for Women in Media (AWM) declared "IT'S ABOUT ME MONDAY" and had three advertising and media leaders share their stories, tips and tricks on eliminating distractions to find time they need for their priorities.  Special thanks to our Career Coach, Roseanne Amoils, Founder, What's Next Club who led the discussion with Jeannette Trout, SVP HR Lead at Publicis Health Media, Lauren Lawhon, Chief Operating Officer, Health Union, LLC and Cyd Falkson, CMO Podcast Notes & Client Service Director, MediaSense.
There were so many great ideas and plenty of validation as we all deal with distractions from other non-priority noise. The following paraphrases the top ten strategies and some of the details from the examples these ladies shared:
  1. Focus on Harmony (not balance) - Work life balance implies a 50/50 split but work life harmony suggests that your work life and personal life can coexist in a way that works for you, and without keeping score for balance. Lean in and lean back in the manner that works for your personal and professional priorities.  
  2. Be Kind to Yourself – Don’t be afraid to ASK FOR HELP. Asking for help often presents opportunities for others while freeing up your valuable brain space. The key is to frame as opportunities more than delegation. Quite often “done” is better than done perfect, the delay for “perfect” may not be worth the trade-off. Remember that everyone makes mistakes.
  3. You Can Have Anything but you can’t have everything (at least not at the same time.) Make your list of priorities short and specific (for instance, not saying “I want to spend more time with my family” but “I want  dinner together 4x/week.”). Block time on your calendar for your priorities.  
  4. Set and Communicate Boundaries - People are understanding when you clearly set boundaries. For communicating with your team the “Golden Rule” doesn’t apply in today's multi-channel world, some modes don’t work for everyone on the team, so let everyone know what works for you.
  5. Use Technology to Manage Your Boundaries - Little things like having two phones can be immensely useful for having a physical boundary between work and home life. Don’t overlook “delay send” features in email when you need to “timeshift” your work.
  6. Be Intentional - Communication has become extremely casual so we should all be intentional. Don’t be afraid to question intention, for example “When you text it conveys a sense of urgency, is that what you meant?” As a manager state “Just because I am working doesn’t mean I expect you to,”
  7. It’s Not About You (it’s about them) -  Manage the talk in your head when dealing with odd responses or lack of transparency. Get curious before you assume, ask for feedback. You can deescalate your own stress by understanding why others act/respond the way they do. Ask colleagues for their preferences and priorities. 
  8. Think Career Lattice – Your career doesn’t always have to move up the ladder, “sideways”  moves help you develop new skills and opportunities to explore areas of interest or the chance to focus on personal priorities.  Horizontal career moves can often be a pivot and trajectory. Seek out opportunities that energize you.
  9. Use the Positive “No” - Saying “no” to one thing allows you to say “yes” to another. It is okay to give yourself a “time out” and pull back when necessary for your well-being or to manage shifting priorities.
  10. Keep in Touch with Your Network - Professional relationships often lead to personal friendships; don’t underestimate them. At the end of the day, people genuinely want to work with a person and you never know what opportunities will come from maintaining connections.
Never forget you were hired because you add strength to the team and the team wants you to succeed. Don’t underestimate the empathy and support available to you. Figure out the best way to get your job done and communicate that with your team. 
How about multitasking? It appears the most successful jugglers don’t multitask. They know that successful multitasking a myth. Instead, they stay focused on a few key priorities and try to be fully present while accomplishing them.
Wishing you the power and awards of maintaining your focus as you pursue your personal and professional dreams.


Thanks for joining "Advice to our Younger Selves"

The Alliance for Women in Media NYC Affiliate kicked off the fall 2020 season with a dynamic panel led by board member Jan Weinstein, Executive Vice President, Publicis Health Media. A team of seasoned media professionals shared fun stories from their career path and the advice they would have given their younger selves.  Panelists included Jill Albert, CEO & Founder, Direct Results, Linda Ong, Chief Culture Officer, Civic Entertainment Group and Pfizer's Risa Wexler, VP Marketing Lab.

One of the most interesting tips was "work for someone you respect."  The conversation that followed was about roles and peoples that bring out the best in you. The panel encouraged the audience to pursue what makes them happy and to not be too nervous about moving to positions that challenge them and take them outside their comfort zone.  There was plenty of talk around "trust your instincts" and that seems to be one of few regrets our media leaders shared. Looking back, they realized following instincts would have caused a little less pain. While not directly related to instincts, the panel encourages AWM members and guests to pursue roles and assignments that "scare you" as you can't grow by staying in your comfort zone.

And a popular comment "don't apologize" got a lot of discussion (and apologizes for apologizing.) Make your decisions and own them. "If you don't establish your own boundaries, others will establish them for you." Respect your boundaries and others will as well.  There was a great conversation around establishing a "board of directors" for your career. These informal mentors should be within the industry and beyond. They should have your interests as their priority (when giving feedback and advice.) 

Last, but not least be confident! Ask for what you want. Ask for the meeting, ask for the informational interview, ask for the job!  

Our top ten list:


  1. Work for someone you respect
  2. Trust your instincts
  3. Stand on your own two feet
  4. Be confident
  5. Establish your own criteria for success, know what you want to accomplish (both personally and for your business goals)
  6. Stay in control (audit yourself)
  7. Set your own boundries (or others will set them for you)
  8. Don't apologize
  9. Continue to learn
  10. Get out of your comfort zone



The Alliance for Women in Media, NYC Affiliate is a professional organization dedicated to women in the field of media in the Greater New York area with an emphasis on peer-to-peer experiences. Through unique events and programming, AWMNYC provides its members the opportunity to make connections both personal and professional who inspire as well as educate. We welcome members that are interested in making authentic connections, sharing their experiences and have a desire to develop themselves professionally.

AWMNYC not only educates, inspires and develops top shelf professionals, but fosters strong business connections and relationships which translate into business opportunities for their employers and their clients. AWMNYC can assist you in your personal and professional development by providing relevant and meaningful relationships and experience for professional women in media.  Join today for the member price of $50 and enjoy discounts to events and invitations to special member only evenings.

AWMNYC Facebook Page

Did you miss the event?  Don't miss the insights

Do you already know everything you need to know about public speaking and presenting?  Is your personal brand clearly apparent on all your social media networks?  Do clients and friends value your stories and the experiences you share?  

It turns out most of us need to brush-up on our communications from time-to-time, or all the time.  Fortunately the “Personal Branding” event featuring Laura Ramadei and Ellie Heyman presented a great array of strategies to not only UP your Business Communication, but any conversations you have.  Laura recently joined UP Business Communications as Vice President, and has a history of communication training in business, government and theatre.  Ellie is UP’s Chief Creative Officer and displayed her theatre director and acting coaching skills in delivering great personal communication advice.

The challenge for most of us is finding a "sticky" way to communicate.  With both personal and professional audiences having minimal time and limited attention, each communication must deliver a value to the audience in the most clear and concise manner possible. See complete recap in Documents under event recap


Past Event:  "Women in Data Science" 

Timely topic? Yes.  Critical discipline? Check. Interesting? Hmmm. After a long day at work, would anyone deliberately choose to spend their evening talking about dataBut… the AWM was created to help support and educate women in the advertising, media and entertainment space so in the end duty prevailed. Women in Data Science it was.

The night of the panel, three things became evident. Wine makes everything better. Because, you know, wine. Do not doubt the instincts of Jane Lacher, President of the AWMNYC, EVP at Zenith, and our panel moderator. Because, you know, Jane. And any misgivings we had about a night of Data were wrong. Because, you know, well that’s the point… you don’t and neither did we.

With a lineup of strong, smart and feisty panelists, including Alysia Borsa: Chief Marketing & Data Officer at Meredith Corporation, Karima Zmerli, Head of Data Sciences, North America at WaveMaker Global, Jeremy Crandall: Senior Vice President, Data Science, at VM-1 (a Zenith Agency) and Hollis Nymark: MS Data Science Candidate at New York University, we maxed out attendance and were still deep in conversation when it was time to wrap up.


Past Event: Women’s Leadership and Taking Risk Discussion

Those of you who attended walked away with some valuable ideas in managing their career.  Please join us in thanking our panelists Kristen Metzger, Ife Babatunde, Jamie Petkanic and Courtenay Harry and our moderator, Karyn Detje. Karyn kicked off the evening with this video featuring Ginni Rometty which really defines how women evaluate opportunities and our own experience. If you missed it, it is a short 3 minute video and worth a look. For the rest of us, it is a great reminder of how we often speak to ourselves. 

Be sure to join AWM NYC today and you will have the opportunity to attend our members only events.

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