Events

Social Circles - The Second Screen

November 14, 2013
6:00 PM - 8:00 PM
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IPG Media Lab
100 West 33rd Street, 9th Floor
New York City, NY 10001
http://ipglab.com
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Join us on Thursday, November 14, 2013 at IPG Labs 100 West 33rd Street, 9th Floor.  Hear how the digital and linear programming space is coming together, and how marketers can take advantage of it to recapture consumer attention.  Our panelist disagree on where the opportunities lie.  Could they all be right?

 

Visit IPG Media Lab and Network 6:00 - 6:30 PM

Panel Discussion 6:30 - 7:30PM followed by Q&A and Networking

How often do you find yourself on the computer or on your smart phone while watching TV? A Nielsen study found that 40% of Americans use their cellphone, and 39% use a tablet while watching TV.  Another study found that 50% of 25-34 year olds are visiting social network sites on their smartphones during both commercials and programs while watching TV.

Hear from a panel of experts in the space lead by Sarah Personette, President of UM and former Facebook Director, Global Agency Relations

Panel Discussion Featuring:

  • Natalie Bokenham, Director of Strategy, IPG Lab
  • Graeme Hutton, SVP Group Partner, UM
  • Michael Masters, Founder & CEO, Ad Tonik
  • Shannon McKenzie, Senior Analyst, Strategic Insights and Production, NBCUniversal Converged Media

 

Join us on Thursday, November 14, 2013 at IPG Labs to learn more about how the digital and linear programming space is coming together, and how marketers can take advantage of it to re-capture consumer attention.

Want to share a case study or have conversation on the impact of emerging media?  Reach out to AWMNYC Programming Chair Anne O'Brien email at aobrien@remedyhealthmedia.com

 

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Tickets

$0.00 Future Media Leaders Scholarship

$35.00 Member Discount

$50.00 Non-Members

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